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In this case study video, we show you why and how you should be using the new promoted posts paid marketing feature on your business fan page.
Mobile devices will outnumber humans by the end of 2012I realized that some of you may be wondering how this is possible. Even if every human on the planet had a mobile device-which, of course, we know they don’t-it still seems pretty incredible that humans would be outnumbered.
So how is this happening? The secret has to do with multiples.
In this case, while not every person has a mobile device, there are lots of people on the planet with multiple mobile devices. Think that sounds extravagant? If you consider how many people you know with both a personal and business phone (you might even be one of them) and how normal that is, the statistic becomes a whole lot easier to get your head around.
So which countries have the most mobile phones per capita?
According to Susan Teltscher, an analyst with International Telecommunication Union, it turns out that these countries tend to be small, with lots of borders or numerous foreign workers and visitors who tend to buy local phones to use during their stay. United Arab Emerites currently holds the title of the most mobile phones per capita with 233 percent, followed closely by the tiny country of Montenegro with 210 percent.
Clearly the U.S. and China rank high on the list, right? Not even close. It turns out that there is plenty of room for growth in both cases. Statistics from the ITU show that mobile phone penetration holds steady at 91 percent in the U.S. and only 56 percent in Mainland China.