Retargeting and RTB (Real Time Bidding Advertising)
Retargeting is a crucial way to bring back the interested user or customer that can bring back the traffic and business to your website. Have you ever given a thought on investing in retargeting? If not, then it is time to give a serious thought if you wish to get back your lost visitor by effectively retargeting them. 25% of online buyers enjoy receiving behaviorally retargeted ads because they remind them of what they were looking at previously. Retargeting can boost ad response up to 400%. Retargeted customers are 4x times more likely to convert than new customers. Consumer’s reactions to online ads show that 30% are positive, 11% negative and 59% neutral. Retargeted ads led to a +1046% increase in branded search.