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78% of shoppers say their purchases are influenced by social media – not just an option anymore.


Published on Feb 24, 2016

Learn more at PwC.com – http://pwc.to/1RiNFRx
Our 2016 Total Retail survey not only confirmed that social media is a major influencer of consumer purchasing decisions – it also told us that social media is actually a primary driver of retail transactions for many shoppers. Andrea Fishman, PwC Principal in the Retail & Consumer