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(Don’t Even Think About It) Don’t Believe These Social Media Myths

socialmediamyths

MYTH #1: If you build it, they will come.

Just creating a social media account is no guarantee of success (far from it). It takes work to develop a following and stand out. The best way to attract people to your platforms is to promote them everywhere you can — add social links to every page of your site, on your blog posts, and in your emails. Once you get those out there and prove why you’re a valuable follow, that’s when you’ll start seeing results.

MYTH #2: You need to be on every platform to be relevant.

Don’t fall in the trap of creating an account on every platform out there. It’s tempting to want to make your mark on the latest platform, but when starting a new one, be strategic. Before committing, ask whether you have time for it and whether that’s where your customers are. If you only have time to half-heartedly manage a new account or if it’s unlikely that you’ll reach potential customers, invest your time elsewhere.

MYTH #3: The more content you share, the better.

Some people say the way to make it on social media is to post A LOT. And yeah, it’s important to post regularly, but there is such thing as posting too much. If you’re crowding people’s feeds, they’ll unfollow you in a second. Each platform has an unspoken rule about how much posting is too much. Research the ideal posting frequency for each and plan your posts accordingly.

MYTH #4: You’re on social media to sell, sell, sell.

If you think the reason to be on social media is so you can sell your product, you’re wrong. The purpose of social media is to build relationships. People don’t follow brands to hear their sales pitch every day. That’s a guaranteed way to lose followers. People follow brands that provide value, whether that’s with a helpful article or exclusive offer. So keep salesy language to a minimum and focus on sharing information your followers want to see.

MYTH #5: It’s all about the number of followers you have.

Growing your reach is important, but numbers aren’t everything. It’s better to have a small group of devoted followers than it is to have a bunch who don’t care about what you do. The way to attract the right followers? Don’t try to be everything to everyone — stick to posting about what you know best and share information potential customers will benefit from.

Courtesy of MoPro Blog

 

Articles, Uncategorized

78% of shoppers say their purchases are influenced by social media – not just an option anymore.


Published on Feb 24, 2016

Learn more at PwC.com – http://pwc.to/1RiNFRx
Our 2016 Total Retail survey not only confirmed that social media is a major influencer of consumer purchasing decisions – it also told us that social media is actually a primary driver of retail transactions for many shoppers. Andrea Fishman, PwC Principal in the Retail & Consumer

Articles

The Future of Food with Social Media and Mobile – Socialize to Survive.

Socialize to Survive – The Future of Food

As a social media management firm, we realize it might sound
somewhat self-serving to claim that social media marketing isn’t
merely optional but rather an absolute necessity for some forms
of business. After all, it wasn’t that long about that a website
was a relatively new addition to the field of advertising and
marketing. Could it really be that important for a small business
to engage in social media marketing or is it simply a bit of
hyperbole? Yes – Absolutely! Far from hyperbole, the facts behind
the stat’s are even more shocking; today more than ever before,
small business owners in food related fields simply must
socialize in order to survive. Today we are going to share some
insight into why any food, restaurant or other related
business must seriously consider investing in serious social
media marketing…and why failure to do so is risky business at
best.

#1 – Restaurants. Dining out has been a longstanding tradition
and has done just fine without the benefit of social media
marketing…so why should things change now? It’s true that
nearly every restaurant has a unique clientele that is often
confined to a known geographic area and location; even fast-food
chain’s have a geographic zone and target population within the
local area. Adding to the confusion was the fact that the
Internet as a whole did little to enhance the business of most
local dining establishments. So, why would social media be any
different? In large part due to one word…mobile! Mobile
marketing is making huge inroads into the restaurant business and
with good reason; consumers are clamoring for on-demand
discounts, the ability to join friends and family on a moment’s
notice and