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September 2016

Articles, Uncategorized

78% of shoppers say their purchases are influenced by social media – not just an option anymore.

Published on Feb 24, 2016

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Our 2016 Total Retail survey not only confirmed that social media is a major influencer of consumer purchasing decisions – it also told us that social media is actually a primary driver of retail transactions for many shoppers. Andrea Fishman, PwC Principal in the Retail & Consumer